Nokia leading the Mobile Handset market in India with 21.8% share for 2012

Great news coming in from India. Nokia has retained its leadership in the Indian mobile handset market capturing 21.8% of the total mobile handset sold in year 2012.

According to the survey report conducted by CyberMedia Research (CMR), India registered a total of 221.6 million units shipments of mobile handsets in 2012 which has grown significantly by 20.8% from 183.4 million shipments in the previous year 2011. Finnish mobile phone maker Nokia led the overall market with 21.8 per cent share, followed by Samsung (13.7 per cent).

India is still being dominated by feature phones sales while smartphones comprised a small chunk of the overall handset market. The feature phone sales grew 19.9% to 206.4 million in 2012 from the previous year’s 172.2 million. Nokia registered 22.5% marketshare in the featurephone category followed by Samsung at 11.5% and Micromax at 6.5% respectively.

On the other hand, the smartphone segment grew 35.7% to 15.2 million devices in 2012 from 11.2 million units in 2011. Nokia got to the second position capturing 13.3% marketshare, which is pretty good in our view considering that the new lumias were launched only in January 2013. Samsung topped the smartphone segment with 43.1% in 2012.

These are some pretty good numbers for a market like India. The smartphone market is growing at a very healthy rate. Although the market still seems to be dominated by Android manufacturers, but with the release of Nokia’s new WindowsPhone 8 powered Lumia smartphones, we can expect Nokia’s share in the segment to grow significantly this year. The low-mid end smartphones like the Lumia 720 and 520 are very good smartphones with some really powerful features at attractive prices, these will definitely boost the sales for Nokia. For the feature phone segment, Nokia is doing very good with its existing Nokia Asha devices, and the upcoming Asha phones will also pack the punch.



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